I am a professor of Business Analytics at Trinity College Dublin, Ireland.  I am currently the Deputy Head of School (Deputy Dean) of rTrinity Business School. I was the area coordinator (area chair) for Operations and Analytics area for 2023-26. I am also the director of Trinity Centre for Digital Business and Analytics. I am a researcher, and teacher in the field of Business Analytics and Technology Management.  Through my research I attempt to understand the way firms and consumers interact digitally. This entails performing large scale data analysis, running experiments, understanding consumer sentiments, tweets etc. Over the past few years I have worked closely with firms like Novartis, Zoetis, Fyffes, Diageo, Microsoft IT India, Bosch India, Tata Research to understand the innovation processes and paradigms used in various innovation contexts. My research has been published in some of the most elusive global journals of the field and I provide training and advice to firms on my area of research. I am a funded investigator with Science Foundation Ireland centre- ADAPT and a distinguished member of Association for information Systems and the current President of Ireland chapter of Association for Information Systems. 

Before moving to Ireland, I have been associated with the Information Systems Department at Rennes School of Business, France and Information Management group at SP Jain Institute of Management & Research (SPJIMR) Mumbai.

The ability and intent to influence practice is something that keeps me going and I hope that over the next few years and decades I would be working on problems relevant to industry and produce intellectual contribution to solve some more unresolved issues.

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